Privacy Policy
Last Updated: January 2026
Lilac Farm ("we," "us," "our," or "Company") operates the website lilac-farm.co.uk. This Privacy Policy explains how we collect, use, disclose, and otherwise handle your information when you visit our website and use our services.
Information We Collect
We may collect information about you in various ways, including:
- Personal Information: When you voluntarily submit forms on our website, we may collect your name, email address, phone number, and other contact details.
- Technical Information: We automatically collect your IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies and Tracking: We use cookies and similar tracking technologies to enhance your experience and gather usage data.
- Usage Data: Information about how you interact with our website, including clicks, time spent on pages, and navigation patterns.
How We Use Information
We use the information we collect for the following purposes:
- Analytics and performance monitoring to understand user behaviour and improve our website.
- Affiliate tracking to measure promotional effectiveness and commissions from casino and betting operators.
- Site improvement, including content optimisation and user experience enhancements.
- Marketing communications, with your consent where required by law.
- Fraud prevention and security purposes.
- Compliance with legal obligations.
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for website functionality.
- Analytics Cookies: Used to track user behaviour and site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals to casino and betting operators for commission purposes.
- Marketing Cookies: Used for targeted advertising and promotional purposes.
You can control cookies through your browser settings and opt out of non-essential cookies at any time. Please note that disabling certain cookies may affect website functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
Our website contains links to external websites, including online casinos and betting operators. We are not responsible for the privacy practices, content, or security of third-party websites. We strongly recommend reviewing the privacy policies of any linked websites before providing your personal information. Any interaction with third-party operators is at your own risk and subject to their terms and policies.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request that we correct inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data under certain circumstances.
- Right to Restrict Processing: Request that we limit how we use your data.
- Right to Data Portability: Request your data in a structured, machine-readable format.
- Right to Object: Object to processing for direct marketing or other purposes.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
If you are located outside the UK/EU, other privacy laws may apply. We comply with applicable data protection regulations in your jurisdiction.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Analytics data and cookies are typically retained for 12-24 months. Affiliate tracking data is retained for the duration required by our affiliate partners and applicable law. You may request deletion of your personal data at any time, subject to legal obligations.
Contact Us
If you have questions, concerns, or wish to exercise your rights regarding this Privacy Policy or our data practices, please contact us at:
Email: [email protected]
We will respond to your inquiry within 30 days or as required by law.
Important Notice: This website is for informational purposes only. Gambling involves risk and may not be suitable for everyone. Please gamble responsibly and only use licensed operators. Always verify that operators are licensed and regulated in your jurisdiction.